Context

La Manufacture is a Paris-based digital agency specializing in supporting the public sector. It offers a comprehensive range of services to support the transformation of digital public services and facilitate their rollout at both the national and regional levels.

During my internship, I helped modernize the visual identity and redesign the website, ensuring alignment between UX and UI and maintaining graphic consistency.

My job

My main responsibilities included:

• Migrating the website to Framer while ensuring UX/UI consistency

• Modernizing the existing visual identity

• Designing a professional PowerPoint template aligned with the new brand guidelines

UX reseach

To better understand user needs and the agency’s positioning, I conducted:

• A competitive analysis of the public digital agency sector

• The creation of personas to represent different types of clients and end users

• An analysis of the existing website’s weaknesses to identify key areas for improvement

Conception et prototype

I started by creating low-fidelity wireframes to structure the site and organize the content in an intuitive way.

• Creating reusable components (buttons, menus, cards)

• Designing final desktop and mobile mockups

• Preparing interactive prototypes to simulate navigation